Advanced dating marketing
Once considered a fad or a fringe activity, Internet dating has gone majorly mainstream."Oh, you met on the Internet, that's weird," is something that only weird people say, now.And some sites, like Plentyof and Ok Cupid, offer basic membership for free.But most subscription sites automatically renew until the customer cancels, and those fees can add up.The stage is set, you setup your profile, uploaded some killer pics and now you got a match. Why aren’t you getting dates with any of your matches?Recently, we surveyed female Dine users in New York City ages 22–35 and asked them what they felt the biggest deal-breakers are for not pursuing a match on dating apps.
Realize, too, as an affiliate marketer, that the Internet dating sites of today often deliver strong value in return for those monthly fees.
“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.
Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.
The bottom line is that you actually can meet someone special on the Internet now, and millions of people know this, and will pay for the privilege to give it a try.
In other words, Internet dating is a fantastic opportunity for affiliate marketing.